Monday, October 09, 2006

Trendspotting at Trendwatching.com

If you are like me and are distracted by....er.. interested in new ways of doing things, or branding or marketing or servicing or anything, keep an eye or at least an RSS subscription to trendwatching.com. This site offers a number of cool features including their monthly trend briefing on new business ideas, new technologies, new services or new ways to advertise.

The bit I like the best is the springspotter network. Speaking of trends, this takes advantage of a recent trend, crowdsourcing. The springspotters are a network of trend spotters from around the world, "from Iceland to Argentina". To be a trendspotter you need only be curious and have an ounce of business experience and/or acumen. Then when you spot those bullet proof business suits let trendwatching.com know about it. What does one get in return? Gifts of course, and the fame that goes with outing the next Youtube or Myspace or bullet proof evening wear. In addition, for those looking for innovative people for the innovative jobs they have, there is a job board.

The site was started by Reinier Evers, veteran of Agency.com, and Urbanbite. If one were to start a job board for niche roles, they could stand to follow his model of getting content placed before a targeted crowd, and then have a job board to run along side it for jobs in that targeted industry. I don't believe that was the original intention but it certainly seems to make sense.

Cheers,

Josh

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