Competition for Alexa?

For a long time my secret, to recruiting outsiders anyway- weapon was Alexa. Most folks that would read this posting know of Alexa. To my knowledge its stood alone as the standard for tracking traffic to most any site on the web. Thanks to my very functional google reader and Greg Sterling at Search Engine Journal, I've discovered a few competitors.

The first, directly mentioned in the posting on SEJ is Snapshot from Compete. Compete was started by Bill Gross, of 'Goto', and 'Overture' fame. I could bore you with my rendition of the features of this product, but why? When they've created this neato video complete with Blue Man Group background music.

The second Alexa competitor is mentioned in a comment on the SEJ blogpost mentioned above. This one is Quantcast, developed by engineers from NASA, Stanford, and Altavista. Co-founded by Konrad Feldman, former CEO of Searchspace, "until 2005. During this time Searchspace grew to be the largest vendor of anti-money laundering and terrorist financing detection software to the world’s financial industry."

What I like about Quantcast is the way the info is presented, go here to see what they say about Alexa.com

If you are looking to target a certain purchasing demographic for instance, Quantcast has a graph for that. If you are wondering about the diversity of the audience for a particular site, they have a graph for that as well. They seem to be a bit newer than the other sites but I prefer their presentation of the data. Go check 'em out and decide for yourselves.

Cheers,

Josh

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Alexa, Snapshot, Compete, Quantcast, Web Traffic, Site traffic, Web analytics
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