Have you ever given serious consideration to the impression being made on candidates during the hiring process? Have you ever thought carefully about the affect it could be having on your brand’s reputation?
It’s natural for hiring managers to be concerned with filling roles using the most effective resources. What some employers may fail to see, however, is that there may be factors within their hiring process that can have a negative effect on both fill rates and the candidate experience.
On the other side of the coin, we regularly hear from jobseekers frustrated about the lack of response, or even acknowledgement, after they have submitted a CV. Another source of frustration stems from the omission of any feedback after they have invested time and effort to attend an interview.
All these factors combined can leave a bad taste in the mouths of candidates, and it doesn’t stop there. In a recent survey, we found that over 70% of applicants will tell others about a bad experience with a company during the recruitment process.
Word of mouth is a powerful source of brand awareness. If people are talking negatively about your company, it can cause irreparable damage to your brand. As people say, ‘it can take years to build up a strong brand and just minutes to destroy it.’ And it’s absolutely true.
Want to know more? Request our free guide on how you can improve the candidate’s experience of the hiring process. After all; today’s candidate – tomorrow’s client.
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