Monday, 2 July 2012

An Administration Professional’s Guide to using LinkedIn

LinkedIn for Executives 150x150 An Administration Professional’s Guide to using LinkedInWhen the recession hit, businesses nationwide shed their administrative personnel in a bid to save costs which cut thousands and thousands of jobs. As a result, there is a huge pool of support personnel, not only seeking jobs, but looking at ways to add further value on top of their existing skill set.

There are a growing number of tools available to those looking to secure work in administration. Job boards, online communities and forums to name a few. Perhaps the largest untapped resource for some jobseekers however is LinkedIn.

LinkedIn has made a big impact in recruitment, and continues to aid jobseekers to identify new opportunities. With hiring managers using it to get closer to their ideal candidate, those who do not use it as part of their job hunting tool kit could be losing out.

So how do you, as an administrative professional, make your LinkedIn profile stand out?

Your LinkedIn profile needs to contain as much relevant information as possible, laid out in a cognitive fashion. Take 5 – 10 minutes out of your day to try and improve your profile or update some information, it doesn’t seem much but, after a week have a look and you will notice a significant change.

An administrative professional’s CV usually offers a constant and steady work history, loyalty to a handful of companies and a track record of excellence and (hopefully) over-achievement within your role. And learning how to translate this onto your online profile is much easier than you think.

7 LinkedIn tips for administration professionals:

Complete your LinkedIn profile
Ensure your LinkedIn profile is 100% complete to maximise your chances of marketing your skills. Fill in the fields on your profile, use the right key words and indicate how you have added value.

Pick the right keywords
Keywords are used by recruiters and hiring managers that trawl LinkedIn’s vast reach to find candidates. Use well-know, jargon-free phrases that reflect your remit whilst making it easy for the audience to understand.

Join groups and follow companies
Join relevant groups focusing on administration and follow companies which you either having an interest in working for, have worked for or feel are interesting and relevant to your career. Make sure to take an active role in groups; participation in discussion threads and offering to help or advise others will help market your abilities.

Status updates
Set interesting headlines and status updates which will make viewers want to follow links to find out more about you. This will include blogs, industry information, statutory changes or other relevant information. It is essentially a way of selling yourself and making your profile more visible to second and third level connections.

Write an administration-relevant CV
You can use your LinkedIn profile as an online CV. Work to your strengths , if you do not have many qualifications, focus on your work experience and vice versa. Also focus on other skills you possess such as touch typing and personality traits, such as highly organised and a great attention to detail.

If you have done any voluntary work or extra-curricular activities, make sure you mention these. Many admin roles require flexibility and team work, volunteering and social activities show off these qualities.

Connect with colleagues, other administrative professionals and people you consider interesting and who will bring something to your network. Try to achieve over 100 connections over the course of a few months, that way your news feed will have new and fresh additions regularly and, to the outside viewer, you will come across as an active member of LinkedIn.

First impressions count
Your LinkedIn profile must appear professional, yet interesting, and that is a tough balancing act. Having a strong profile will help to attract connections and, after all connecting with people is what LinkedIn is all about.

As an administration professional, how have you made your LinkedIn profile as visible as possible? Please share your tips below.

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